My Work

Public Relations Strategy

Earned media is my specialty.

I believe earned media will continue to play a greater role in the marketing mix because there’s so much noise in the media universe that it makes it hard to get consumers’ attention. Earned media is just one part of public relations strategy as a whole.

The way earned media works is that I create press releases, social media posts, blogs, and other pieces of content for my clients. The goal is to successfully generate buzz and attain “free” media coverage. The way I do this is to consistently and strategically pursue opportunities with media sources and influencers by “pitching” story ideas to them. The end result is media coverage in news outlets, social media mentions, influencer shoutouts, podcast appearances and customer reviews on Google My Business, Facebook, Yelp and other platforms.

If you’d like a sampling of articles I’ve written for trade publications, shoot me an email at [email protected], and I’ll send them your way.

Print and Digital Collateral

I create ads, branding material and more. Whether I write for magazines or get my own clients in relevant publications, I have a passion for being a storyteller. These are some of my favorites.

Travel Blog

I love getting to go to new places, try new foods, and experience life in all its many forms. I hope you’ll check out some of my adventures below.

Client Testimonials

My clients say it best!

Jenny Lynn is the embodiment of marketing genius! Her talent, attention to detail, and understanding of our business and commitment to excellence was impeccable. Her leadership and guidance were invaluable to our business. I would recommend her to anyone who wants to grow, improve, or maximize their marketing campaign potential.

Ralph Cowart

CEO of Southern Manor Assisted Living

Jenny Lynn is effective, creative, and driven. In the many years I have known her, she has been successful in everything she has endeavored to do, from corporate marketing executive to authoring and nationally marketing her own book; leading major fundraising campaigns, to owning her own marketing and public relations companies. Her strength lies in creative branding, identifying leading media outlets and achieving coverage for her clients across the spectrum. Jenny Lynn is the rare professional who understands that marketing is an art as well as a science. She is a remarkable colleague and a savvy businesswoman.

Jenny Foss

Editor of Statesboro Magazine

Jenny Lynn helped us promote the Rockin’ Out Alzheimer's benefit concert when we first began this fundraising effort. Her creative ideas were beneficial to increase ticket sales. She offered out of the box ideas to our committee to elevate the fundraising event. She can come to a project and see the big picture. Jenny Lynn intuitively knows the strategy needed to accomplish an organization’s goals. My dear friend brings a vast marketing and communications arsenal to every client with her over 30 years of experience.

Darron Burnette

South GA/ North FL Division CEO, Synovus Bank

Get in Touch!

Thank you again for taking the time to check out some of my work. If you have any questions or would like to see how I can contribute to your growth, get in touch with me below.